Texto a branco em fundo preto que diz: Produzindo maçãs portuguesas com orgulho.Texto em caixa preta com dizeres: "Eu sou Macaco Orgulho" em português.
01
OUR STORY
1950's
Located in the heart of Beira Alta, Quinta de Vilar has a long agri-food tradition.
It is in the 50s that Quinta de Vilar directed its activity to the production of apples, starting, in 1966, cultivation with a focus on quality and quantity.
Grupo de pessoas a colher maçãs num pomar com caixas cheias de maçãs verdes.Homem a conduzir um trator vermelho num campo ao ar livre, com caixas de madeira no fundo e uma mulher de casaco vermelho em primeiro plano.
1970's
Expansion and Innovation

Quinta de Vilar has consolidated, over the years, a recognized tradition of innovation, continuously seeking the best techniques and methods of apple production and conservation.
In the 1970s, it already had Normal Atmosphere Cold Chambers, with a capacity of 450 tons, reinforcing the commitment to the conservation and excellence of the product.
Página de revista com artigo sobre reconversão de macieiras para 400 fruticultores na Quinta do Vilar em Povolide, destacando técnicas agrícolas avançadas e automação.
Decade of 1980
Marketing and Recognition

Commercialization in mass distribution began in the 80s, marking a new cycle of growth and visibility in the market.
In 1989, as a result of the size achieved and the recognition obtained from customers, Sociedade Agrícola Quinta de Vilar, Lda., was founded, consolidating the business structure and reinforcing the brand's positioning.
Caixas grandes brancas rotuladas com 'Quinta de Vilar' exibindo frutas num mercado interior.
Year of 2014
Partnerships and Sustainable Growth

Since 2014, to respond to the growing demand, Quinta de Vilar has established partnerships with regional producers, to which it provides technical assistance and acquires apples, ensuring the high quality standards that characterize it.
Homem a trabalhar numa plantação rodeado de folhas verdes, usando boné e casaco verde com o logótipo 'Quinta de Vale'.
Year of 2023
Expansion in Armamar

In 2023, Quinta de Vilar acquired a warehouse in Armamar, capital of the apple, increasing the conservation capacity to 5.200 tons, distributed by 24 Controlled Atmosphere chambers.
This expansion guarantees a constant supply of apples, especially the Golden variety, strengthening the brand's presence in the national market.
Edifício industrial moderno com painéis solares no telhado e pilhas de caixas plásticas coloridas ao lado, situado numa zona montanhosa com estrada próxima.
Year of 2024
Consolidation in Moimenta da Beira and New Investments

In 2024, in Moimenta da Beira, Quinta de Vilar took a decisive step by acquiring facilities of excellence, consolidating its leadership in the commercialization of Beira Alta apple. The infrastructure has 7 Controlled Atmosphere chambers, which added 2.500 tons of cold capacity, tripling the calibration and doubling the packaging. This investment has created another reception point for local producers, guaranteeing fast and efficient preservation of the fruit. Thinking about the future, the company also acquired 65 hectares next to the Vilar dam, where it plans to start plantations in 2027, with emphasis on the Golden and Reineta varieties.
Edifício industrial moderno com painéis solares no telhado e logótipo da Quinta de Vilar na fachada.
Year of 2025
Novos Pomares
in Trás-os-Montes

In Carrazeda de Ansiães, in the heart of Trás-os-Montes, the altitude and the climate create ideal conditions for the production of apples, especially the Golden variety.
In 2025, Quinta de Vilar acquired 30 hectares in Fonte Longa, of which 20 are already in production.
Pomar com macieiras carregadas de maçãs verdes e um caminho de terra ao centro.
Actuality
Modernization and Technology

The company intends to expand orchards, acquiring land with or without planted orchards, increase production and conservation capacity, invest in technology, strengthen packaging lines and diversify packaging. The expansion of the facilities in Travancela and Armamar will also take place, ensuring a consistent supply of high quality apples to the national and international market, consolidating its leadership position in the sector
02
FRUUT

Initially under the brand name “Vilarzitos,” Quinta de Vilar’s dehydrated apple production established itself as one of the first European initiatives in this segment.

Even today, fresh apples from Quinta de Vilar provide the flavor for this crunchy, tasty, and 100% healthy snack, which contributes to reducing food waste and building a better world.

Visit Fruut →
Mulher sorridente com suéter amarelo segurando um pacote verde de Fruut Chips sabor maçã crocante, fundo rosa.